Digital Marketing Resume

Jenn Koziol’s Resume

Resume

CORE COMPETENCIES

Website User Experience (UX) | Digital Marketing | SEO | Project Management | Program Management | Cross-functional Leadership | Problem-Solving | SEM | Marketing Analytics | Sitecore CMS | HTML

PROFESSIONAL EXPERIENCE

GEICO                                                                                                                                                                                12/2019 – 10/2023

Website Manager

  • Led the creation of website content to continually improve the website user experience (UX) and search engine optimization (SEO) to support company goals, customer journeys and strategies.
  • Hands-on experience with front-end web development (HTML).
  • Experience working on an Agile team utilizing the Azure DevOps platform to log User Stories and close out Tasks.
  • Updated content using Content Management Systems (CMS) Sitecore; projecting 16M annual website visitors to boatus.com.
  • Implemented CCPA (California Consumer Privacy Act), ADA Accessibility principles, and best practices to maintain website compliances.
  • Converted print content to web; concentrating on SEO, leading to increased time on site by 2 minutes.
  • Managed the email marketing communications calendar, scheduling and deploying campaigns across diverse audience segments reaching 1M customers
    • Revamped Hurricane Haul out emails, resulting in a 10% lift in CTO rate.
  • SME for geico.com/boat insurance product pages, wrote and edited copy to drive insurance quotes.

Boat Owners Association of The United States (BoatU.S.)                                                     06/2008 – 12/2019

Website & Digital Manager

  • Led team in overhaul of entire website with a redesign and new content structure, moved content from Percussion CMS to Sitecore CMS set up website in the Azure Cloud.
  • Worked as a liaison between the marketing and IT departments to deliver key business value via email and website channels.
  • Utilizing Waterfall methodology, acted as project manager, working with a 3rd party vendor to execute a $1M contract.
  • Leveraged customer journeys and personas to dictate website layout.
  • Technical SEO focused; enhancing the website’s architecture, performance, and code to meet the latest SEO standards. Addressed technical issues like site speed, crawl errors, and mobile responsiveness to maintain site health.
  • Oversaw creation of first-time website style guide, ensuring all users were adhering to proper styling, to keep a strong brand.
  • Elected as department champion for new computer systems role out; drafting technical subject matter communications sent via email and SOPs to all employees and built out a new Sharepoint website.
  • Implemented A/B website testing and experimentation using VWO platform.

Digital Marketing Manager

  • Led a high-performing team of 7, aligning diverse digital marketing efforts to achieve cohesive brand messaging and campaign success.
  • Ensured campaigns with multifaceted digital assets such as website messaging, email sends and SMS text messages were all aligned in brand and marketing message.
  • Pioneered all BoatU.S. social media presence, crafting engaging content and implementing data-driven strategies to boost brand visibility and engagement.
    • Named “Best Twitter feed to follow” by Boating Industry Magazine
  • Led cross-channel digital marketing initiatives, driving significant growth in email subscriptions, PPC conversions, and website traffic.
  • Leveraged advanced marketing analytics to optimize campaign performance, resulting in improved ROI across all digital channels.
  • Utilized the BrightEdge SEO tool to transform website content into business results.

Marketing Supervisor

  • Elected as department champion for the Planning Team which included editing and giving feedback on the marketing department’s annual plan.
  • Successfully developed and implemented engaging internal and external communications.
  • Responsible for writing and editing compelling content used in email blasts including newsletters; as well as featured in the print BoatU.S. Magazine.
  • Managed the largest membership recruitment source through a marketing partnership with outdoor retailer, West Marine. Handled all marketing, contract negotiations, training, and online learning initiatives.
  • Trade show lead responsible for staffing, supplies, marketing, and advertising for 10 national shows per year, plus annual conference, and training sessions.
  • Managed partnership programs that grew to over 1K marine businesses, boat dealer, and manufacturer relationships with support from a staff of 3, plus 2 interns.
  • Annually implemented a targeted marketing campaign reaching 7 metro areas; coordinated and produced all materials, including digital billboards, sponsorship ventures, email, social, postcards, and other online channels.

EDUCATION

The University of Alabama, Tuscaloosa, AL – Bachelor of Arts (BA), Communication & Information Sciences

Major: Public Relations | Minor: English

University of Virginia, Charlottesville, VA – School of Continuing and Professional Studies

Certificate: Digital Marketing Science

CREDENTIALS

Lean Six Sigma Yellow Belt | Nielsen Norman Group UX Certificate | HubSpot Email Marketing Certificate | Quantum Metrics Continuous Product Design Certificate | AI in Marketing

HONORS & AWARDS

BoatU.S. Admirals Circle Silver Award | BoatU.S. Admiral Star Award (x2)                                                                                             

South Beach Miami Sunrise